The AICPA is extending the reach of the 360 Degrees of Financial Literacy effort by launching a national Public Service Announcement campaign with the Ad Council. Called Feed the Pig, the campaign uses the traditional image of savings, the piggy bank, to encourage 25-34 year olds, also known as Career Builders, to find the benefits of saving for every stage of life. The campaign shares this message through a variety of media including TV, radio, print, online and outdoor advertising. Free financial information and tools to help career builders make positive changes can be found at a new Web site, www.FeedthePig.org
Behind the Scenes Video and PSAs
Economic Report
State Society Launch Kit
Mobilization Kit -
Documents for CPA volunteers to use when making presentations to the target audience.
Collateral - Print-ready PDFs of campaign posters, brochures and bookmark.
Logos - EPS and JPG versions of the Feed the Pig logos.
Promotional Items - Link to purchase FTP-branded items as well as suggestions for a piggy bank, key chain and more.
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